The designer behind this free-loving brand is Teresa Rae. Born and raised in Los Angeles, Teresa has a sharp eye for finding quality materials and mixing unusual textures; she has always been drawn to all expressions of fashion. "The process is what possesses me," she says. Being inspired by her environment and then translating it into beautiful pieces is what drives her.
Years ago Teresa worked a typical desk job - passionless and pointless. She knew if she didn't change paths she would be faced with long hours in front of a computer doing things she had no love for. She realized she needed to do what she loved. At that moment, the call of the creative freed her passion. "Once it was clear in my mind, rules and insecurities were pushed aside," she says. Though she had no technical schooling, she taught herself the rules and tools of her trade, and began creating beautiful works that she could wear and share with her friends - and then friends of friends.
Naturally aware of how she and others express themselves - through words, actions - and the way they adorn themselves, she wanted to help others discover a mode of expression that moved them as it moves her. Her ultimate goal: "To create a line with meaning." And so, BOERA was born. It's meaning: Be One Everyone Remembers Always. In other words, to have a conscious purpose in how we express ourselves. Amidst the thousands of artisans in the jewelry industry, this purpose and meaning behind the art is what makes Boera stand apart. Not simply art for art's sake, but for the purposeful expression of the self.
Start by reminding yourself that You are in charge of your own legacy. How would you like to be remembered?"
Boera embodies their own mission by answering that challenge for themselves: "We want to make a splash and affect people positively - by not only doing what we are passionate about, but by contributing to the community, having integrity and being charitable." Teresa also loves the idea of collaboration and working with other talented people, designers and influencers... like Sarah Fernandez - whose creative vision is seen throughout the brands identity.
Teresa herself finds expression and inspiration in the things she surrounds herself with: fashion, photography, interior design, sinful food, anything tiny, sweets, good friends and above all her family. "I hope that Boera jewelry reminds the wearer to be one, be inspired and have purpose."
The Boera Team has a total commitment to you as a customer. All products are proudly sourced, designed and manufactured entirely in Los Angeles. Boera presents a line of wearable items that represents our common beliefs that legacy is important. And to always live your life to be remembered.